Reading Goal: Be able to clearly identify rhetorical strategies in a video media
Writing Goal: Concise summary
In this commercial, Rocky, an Irish Wolfhound, is shown eagerly awaiting and crying for his owner, Dawn. Dawn has just returned from what appears to be deployment. A voice narrates the bond that Rocky and Dawn, his owner, share. As Dawn appears, Rocky runs outside and jumps on her, clearly happy to see her back. The narrator states, "for a love this strong, Dawn only feeds him Iams". The screen then shifts into a visual that shows that Iams has more protein than the leading dog food brand. Finally, the last scene shows Rocky and Dawn happily together.
The ad. is effective because of its brilliant appeal to pathos and repetition of words. The viewer immediately falls in love with Rocky, who is a beautiful and clearly loyal dog. The meeting he and his owner have also tugs at the hearstrings, making the video highly watchable. The fact that Dawn is also in the military taps into the American conscience and the pride we have for our troops. In fact, this "Dog welcoming owner home" -style video is something highly trending on Youtube, the source of this commercial. After this is when the narrator begins talking about the product this video is selling, Iams pet food. He states the Iams slogan,"For a love this strong, [owner name] only feeds him/ her Iams". This is then continued with a repetition of the word "love" in sentences that follow. Therefore, the viewer associates Iams with happy, loyal pets and mutual love between the pet and the owner.
I think that this ad is effective in its purpose of trying to sell Iams pet food. By incorporating this product into an emotional video, Iams makes this commercial more memorable. It also makes sure to mention its slogan, which is clearly associated with the product. The audience for this commercial is probably all pet owners. Iams is a pet food company manufactured by P&G.
Sunday, April 27, 2014
Wednesday, April 23, 2014
IRB Intro Post 4
I plan on reading The Immortal Life Of Henrietta Lacks by Rebecca Skloot. This novel deals about the bioethical issue surrounding cell research and race. I choose this book because in AP Biology we actually got to work with HeLa cells, which originated from Henrietta Lacks. I'm very interested to know more about the story behind this woman and also how far Mrs. Lacks's cell have come. One interesting thing about this book is that there are actually pictures of Henrietta Lacks and some of the characters the author mentions.
TOW 24: The Glass Castle By Jeanette Walls
Goals:
Find good rhetorical strategies
Have a clear thesis
Jeanette Walls has had a an unpredictable, almost fictional-sounding upbringing. With two highly individualistic parents who abhorred responsibility, she was left from a young age, to take many responsibilities onto her shoulders. Now, towards the end of the memoir Jeanette is tired of having to look after her parents instead of the other way around. Through vivid description and revealing dialogue, Walls shares her deep desire to leave but also her deep love for her parents despite everything she has gone though.
Walls uses very descriptive language in her memoir. With her words, she reveals her inner turmoil and disappointment at the actions of her father. She writes, "Dad started laughing and hugging Mom, who started laughing and hugging him. It was as if they were so happy they hadn't killed each other that they had fallen in love again. I didn't feel like celebrating. I couldn't believe that after all he had put himself through, Dad had gone back o the booze." (77). By vividly describing the unpredictable behavior of her parents, Walls clearly shows the drama and importance of this moment because it is when her father returns to alcohol, leading for her to begin to lose faith that he will actually change. The whole ridiculousness of the situation, with her parents waving knives at each other just moments earlier, also speaks to how much Walls had to go through in her childhood, though she may not blame her parents for anything.
Walls also uses frequent dialogue to add to the vividness of her memoir. Describing a conversation with a woman who oversaw the Internationalal Best Dressed List, Walls writes, "So where are you from Jeanette?' 'West Virginia.' 'Where?' 'Welch' ....'And your family owns coal mines?' (170). This conversation highlights how uncomfortable Walls felt at first being surrounded by so many people who she feels will never understand her. Walls one word answers show this. She thinks others will judge her harshly if they ever find out about her parents, but she feels happy to finally be able to not have to worry about her parents anymore.
Wall's audience is probably the general public. This book was easy to read, but also engrossing because of its vivid language and detailed dialogue. Jeanette Walls is a former MSNBC columnist who is also author of Half Broke Horses: A True-Life Novel.
Find good rhetorical strategies
Have a clear thesis
Jeanette Walls has had a an unpredictable, almost fictional-sounding upbringing. With two highly individualistic parents who abhorred responsibility, she was left from a young age, to take many responsibilities onto her shoulders. Now, towards the end of the memoir Jeanette is tired of having to look after her parents instead of the other way around. Through vivid description and revealing dialogue, Walls shares her deep desire to leave but also her deep love for her parents despite everything she has gone though.
Walls uses very descriptive language in her memoir. With her words, she reveals her inner turmoil and disappointment at the actions of her father. She writes, "Dad started laughing and hugging Mom, who started laughing and hugging him. It was as if they were so happy they hadn't killed each other that they had fallen in love again. I didn't feel like celebrating. I couldn't believe that after all he had put himself through, Dad had gone back o the booze." (77). By vividly describing the unpredictable behavior of her parents, Walls clearly shows the drama and importance of this moment because it is when her father returns to alcohol, leading for her to begin to lose faith that he will actually change. The whole ridiculousness of the situation, with her parents waving knives at each other just moments earlier, also speaks to how much Walls had to go through in her childhood, though she may not blame her parents for anything.
Walls also uses frequent dialogue to add to the vividness of her memoir. Describing a conversation with a woman who oversaw the Internationalal Best Dressed List, Walls writes, "So where are you from Jeanette?' 'West Virginia.' 'Where?' 'Welch' ....'And your family owns coal mines?' (170). This conversation highlights how uncomfortable Walls felt at first being surrounded by so many people who she feels will never understand her. Walls one word answers show this. She thinks others will judge her harshly if they ever find out about her parents, but she feels happy to finally be able to not have to worry about her parents anymore.
Wall's audience is probably the general public. This book was easy to read, but also engrossing because of its vivid language and detailed dialogue. Jeanette Walls is a former MSNBC columnist who is also author of Half Broke Horses: A True-Life Novel.
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